A portion of all sales are set aside to purchase lifesaving equipment that will be GIVEN to Firefighting and Law Enforcement Heroes.
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      Your privacy is very important to us! Please review our Privacy Policy to learn how your personal information is collected, used, and shared when you visit or make a purchase from american-edc.com (the “Site”).

      PERSONAL INFORMATION WE COLLECT:
      When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

      We collect Device Information using the following technologies:

      - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
      - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

      Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

      When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

      HOW DO WE USE YOUR PERSONAL INFORMATION?
      We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
      Communicate with you;
      Screen our orders for potential risk or fraud; and
      When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

      We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

      SHARING YOUR PERSONAL INFORMATION:
      We do not sell, trade, or transfer your personal information to outside parties. However, this does not include trusted third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

      Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

      As described above, we use your Personal Information to provide you with marketing communications we believe may be of interest to you. 

      You can opt out of our marketing communications at any time. 

      SECURITY OF DATA:
      Remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we continue to strive to use commercially acceptable means to protect your Personal Data, no one can guarantee its absolute security. However, we are constantly improving our security measures in line with technological developments.

      DO NOT TRACK:
      Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

      DATA RETENTION:
      When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

      MINORS:
      The Site may not be intended for individuals of all ages and some products we market are restricted to minors.


      CHANGES:
      We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

      CONTACT US:
      If you have questions about this Privacy Policy, please Contact Us:

      By e-mail: {questions at american-edc.com} 
      By reviewing our Privacy Policy